Our story

Meet the bosses.

Seatboss is run by a brother and sister: Stef, born in 2012, and Jette, born in 2015. It is their very first business.

Stef and Jette Aanen on the ice in their hockey gear

It started in the stands.

Anyone who has watched a whole game from a stadium seat knows the feeling: hard, cold and never quite comfy. Stef and Jette felt it too. At the German ice hockey club Löwen Frankfurt, fans sit on their own cushions — and that gave them the idea: why don't we have those?

From idea to cushion.

So they made their own. A cushion that folds up, carries like a bag and keeps the cold and the wet seat away from you. Together they decided what Seatboss should be: comfy for every fan, at every stadium sport.

A real family company.

Stef and Jette are the bosses, but they don't do it alone. Chantal tests every prototype of the cushion, and Gijs makes it possible. Together they are Seatboss: a Dutch family company with one goal — making every fan's seat a little more comfortable.

Your cushion supports young entrepreneurs.

Every Seatboss you order helps two young founders grow their first business. Thank you for sitting with us!

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